The expression of the idea, being the artist’s intention – the artist’s purpose in creating that work. If we assume that the work is called “post post post modernism”; that would be the expression.
Intellectual property consists of four regimes of law that govern different aspects of human creations – that’s why it is called “intellectual” property; they are born from the intelligence and imagination of human beings. These laws are copyright, trademarks, business secrets, and patents.
You offer a service of which you are an expert; However, you have to justify that value. The goal is for the client to understand the value of the service.
Most clients, in those first meetings, are looking to know what you are thinking as a designer, so they can then go to another one with whom they have more trust so they can do a similar job to the one you presented. Many times, they end up doing poor work.
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