It is important to note that a fictitious business name is not the same as a trademark. Entities like trademarks, service marks, corporations, and limited partnerships are legal names. In contrast, the registration of a fictitious business name does not create any exclusive ownership rights, nor does it reserve the name against future use.
Today, many businesses are forming as a Limited Liability Company (LLC) and are finding that an LLC offers the “best of both worlds” of corporate forms. LLCs have pass-through taxation while also affording the owners limited liability protection, typical of a corporation.