Can I Trademark My Social Media Account Names?

What can I trademark? 

The US Patent and Trademark Office allows essentially anything that distinguishes a brand to be trademarked. This includes names, logos, slogans, and even scents and colors. For example, Tiffany & Co. has trademarked their signature blue. Basically, anything that is not generic and distinguishes you or your brand can be trademarked. Social media handles are an important part of branding and can also be trademarked. 

Why should I trademark my social media handle? 

Influencers use their social media handles to set apart their brand from other content creators. It is important for content creators and influencers to protect their brand online from any imitation. Trademarking your social media handle gives you official ownership of it and provides legal protection against anyone trying to copy your name or brand. Registering your handle as a trademark is the best way to protect yourself and your brand from infringement online. Additionally, trademarking your social media accounts creates the potential for additional revenue. By registering your handle as a trademark, you are creating an intellectual property asset that can be sold or licensed. Basically, because you own that name, any brand or company that wants to use it would need a license. 

How do I trademark my social media handle? 

Trademarks are registered with the US Patent and Trademark Office. The PTO application divides marks into different classes depending on how the mark has been used in the past and will be used. An attorney can help you to complete the application and research other registered trademarks to ensure there are not any trademarks in use that are too similar. The PTO will review trademark applications to ensure that the name or mark is distinguishable from others and distinctive to the brand. The PTO will reject any application that is too generic or too similar to another trademark to prevent consumer confusion. 

EPGD Business Law is located in beautiful Coral Gables. Call us at (786) 837-6787, or contact us through the website to schedule a consultation.

*Disclaimer: this blog post is not intended to be legal advice. We highly recommend speaking to an attorney if you have any legal concerns. Contacting us through our website does not establish an attorney-client relationship.*

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Eric Gros-Dubois

Founding partner Eric Gros-Dubois established EPGD Business Law in 2013. With over a decade of experience expanding the firm and leading it to its current success, Eric now primarily manages the corporate division of EPGD. Given Eric’s educational background, holding both a JD and MBA, combined with his own unique experience of starting a business from scratch and growing it to a multi-million dollar firm, he brings a specialized and invaluable perspective to those seeking legal assistance for themselves and their businesses. Having now instilled his same values in our team of skilled corporate associates, Eric leads a firm that is always ready, willing, and equipped to handle any and every legal matter that a business owner may have.


*The following comments are not intended to be treated as legal advice. The answer to your question is limited to the basic facts presented. Additional details may heavily alter our assessment and change the answer provided. For a more thorough review of your question please contact our office for a consultation.

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