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EPGD Law Blog

Tag: Branding
Business Law
Eric Gros-Dubois

Can you Claim Trademark Infringement on Google Adwords?

Google allows businesses to purchase advertising space, causing your advertising material and website link to appear more prominently as a result of a search for a particular keyword. However, companies that have a trademark on certain words may have a case for trademark infringement for these types of actions.

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Intellectual Property Law
Eric Gros-Dubois

What is Trademark Infringement?

Trademark infringement is the unauthorized use of another trademark or service mark (or a substantially similar mark) on competing or related goods and services. Trademark law protects a trademark owner’s exclusive rights to use a trademark when use of the mark by another would be likely to cause consumer confusion as to the source or origin of goods.

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