The Franchise Disclosure Document (FDD) is a legal disclosure document which is provided to franchisee applicants interested in purchasing a franchise. The document is required by the Federal Trade Commission (FTC) and contains important information about the franchisor and the franchise system of which potential buyers should be aware prior to making the financial investment. It is intended to help prospective franchisees assess the potential risks and benefits involved in the relevant franchise.
Item 19 disclosures are the disclosures that potential franchisees rely on the most when deciding whether to open a franchise. Thus, a franchisor needs to be careful to not make any overly robust financial presentations or promises. To begin with, a franchisor is not required to provide an answer to the most important question, “how much money can I make?”.