Since its launch in 2020, TikTok’s Creator Fund has become one of the largest sources of TikTok income for content creators. The Creator Fund was designed by TikTok to reward high-level content creators and allow them to grow their audience base. Unlike ad revenue sharing programs, the Creator Fund is comprised of money that TikTok has specifically allocated to content creators that meet the program’s requirements. If those requirements are met, creators earn revenue sourced directly from the fund.
Who is eligible for the TikTok Creator Fund?
The Creator Fund is not available to everybody with a TikTok account, but is instead aimed at content creators that have already amassed a substantial fanbase on the app. As of March 2021, to be eligible for the Creator Fund, a TikTok user must: be based in the US, UK, France, Germany, Italy, or Spain; be at least 18 years old; have at least 10,000 followers; have at least 100,000 video views in the last 30 days; and have an account that corresponds with the TikTok Community Guidelines and Terms of Service. If the requirements are met, TikTok users may join the Creator Fund by navigating to the Settings menu and selecting the “TikTok Creator Fund” option.
How does the Creator Fund calculate funds due to creators?
The TikTok algorithm uses a variety of metrics to determine the revenue owed a creator for their videos. In particular, TikTok focuses on three elements: video views, video engagement, and adherence to the Community Guidelines and Terms of Service. The goal of the Creator Fund is to produce the most eye-popping and attention-grabbing content. As a result, the more engaging the video, the more views it will receive, and the more revenue the creator will be allocated. Moreover, with TikTok pledging to allocate $2 billion to the fund over the next three years, there remain a variety of lucrative opportunities for content creators on the app.
As for receiving funds, a creator’s allocated funds should appear on their Creator Fund Dashboard approximately three days after the video views accrued. The funds may be withdrawn up to 30 days after a video was posted, and are transferred from the creator’s TikTok account to the creator’s linked digital payment account (e.g., CashApp, Venmo, or Zelle).