Why Should I Federally Register My Trademark?

The Benefits and Importance of a Federal Trademark Registration

When starting or owning a business it is imperative that you protect your intangible assets including your brand name and intellectual property. To enjoy the nationwide rights offered by a Federal trademark registration, you must file an application and receive a registration from the United States Patent and Trademark Office (“USPTO”).

A Federal trademark registration will greatly enhance your rights. U.S. trademark rights are created through the use of your mark in commerce, however these use-based rights are just common law rights and only apply to a specific geographic area. This means that it may be hard for you to enforce these rights outside that limited geographic area and it is also hard for the public to know about your rights.

Question: “Why should I register my brand name or logo with the USPTO?”

Answer: A Federal trademark registration provides you with the following benefits:

  1. An unregistered trademark has less protection than a registered mark because registration gives the legal presumption that you are the owner of the mark, thus you would not need to prove that in a litigation.
  2. Registration gives the legal presumption of your exclusive right to use your mark nationwide with the goods and services that are identified in the registration.
  3. Registration ensures that other companies cannot register a similar mark to yours and it gives you exclusive rights to operate and market under the registered trademark.
  4. Registration gives you a right to bring a legal action in Federal court concerning the registered mark.
  5. Once you have your registered trademark, it can be recorded with the U.S. Customs and Boarder protection, which will ensure no counterfeit goods are being imported.
  6. You can use the “®” symbol, which unregistered marks cannot use.
  7. If your company expands internationally, you can use your U.S. federal registration for foreign trademark filings.

EPGD Business Law is located in beautiful Coral Gables, West Palm Beach and historic Washington D.C. Call us at (786) 837-6787, or contact us through the website to schedule a consultation.

*Disclaimer: this blog post is not intended to be legal advice. We highly recommend speaking to an attorney if you have any legal concerns. Contacting us through our website does not establish an attorney-client relationship.*

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Eric Gros-Dubois

Eric P. Gros-Dubois founded EPGD Business Law in 2013 and is the current head of the firm’s corporate, estate planning, and tax practice, and manages the firm’s Washington D.C. office. With a JD and MBA, and a specialization in finance, Eric is able to step back and view the legal world through a commercial lens while also acting as a trusted business advisor for his clients. He does his best to be solutions oriented, and tries to think like a business owner, not just a lawyer.


*The following comments are not intended to be treated as legal advice. The answer to your question is limited to the basic facts presented. Additional details may heavily alter our assessment and change the answer provided. For a more thorough review of your question please contact our office for a consultation.

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