These days virtually everything can be purchased on Amazon. In fact, its platform has become so large that most companies turn to Amazon to sell their product. While Amazon offers a variety of ways to sell on its website, one of the most popular and advantageous to sellers is the Amazon Brand Registry.
What is Amazon Brand Registry?
Amazon Brand Registry allows companies to sell their genuine brands with enhanced listing descriptions, including logos and pictures. The enhanced listing descriptions make the product attractive to buyers and more likely to sell. Most importantly, however, the Amazon Brand Registry protects companies and individuals from having their name and logos copied or infringed upon by other brands.
Do I Need a Trademark to Sell on Amazon Brand Registry?
In order to take advantage of the benefits of being listed on the Amazon Brand Registry, you must have a registered trademark. Amazon requires sellers on the Brand Registry to have registered trademarks to protect consumers and ensure they can buy with confidence knowing that they are buying a genuine product. To be considered for the Brand Registry, you must file the trademark application with the United States Patent and Trademark Office and include the name you are trademarking and a logo, if desired. The office will then review your application and ensure the name is not already in use. Because the application can take up to 9 months to be reviewed and approved, it is crucial to begin the application early to be able to sell on the Brand Registry as soon as possible. However, registering a trademark can be a complicated process and if done incorrectly can result in the denial of your trademark registration and the inability to sell your products on the Brand Registry.